Liverpool chief, Ian Ayre is confident that the Reds have the ability to compete with the likes of Manchester United, Chelsea and Manchester City both on and off the field
Following a tumultuous 2014/15 campaign in which the Reds failed to qualify for the Champions League, the club has gone about its business in the transfer market in a rather aggressive fashion and has already secured deals for James Milner, Adam Bogdan, Roberto Firmino and reports now claim that Belgium international, Christian Benteke could be arriving at Anfield very soon.
And Ian Ayre is confident that the club is steering itself towards better days after a really impressive showing in the transfer window so far.
Ayre said: “I stood on the Kop for many years as a fan, and like everyone else I’d love to buy all the greatest players, regardless of price.
“But, as we saw under the club’s previous ownership, things can all go very wrong financially; then people will hold you accountable for not running the club in the right way.
“You can’t work that way. You have to have a very detailed, thought-out plan and ensure everyone buys into it and adheres to it.
“That is what we have been doing and will continue to do.
“It doesn’t mean we are not investing in or buying good players; we are just doing it in a smart and sustainable way.
“We may not be competing in the Champions League this year but we are still making progress as a club and continuing to add quality to our squad.
“We are also improving financially, which means that as we go forward with the plan we will have more resources and will be able to invest more than we have in the past.”