Last season was one of frustration and disappointment for Juventus, as they finished in a disappointing seventh place, and missed out on Champions League football again.
But this season is a fresh start for them, and with the new stadium ready for the big kick-off against Parma, there is a sense of optimism around the Turin club.
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Club president, Andrea Agnelli is confident that his club can once again challenge to two Milan clubs for the title.
“We have worked hard to follow a decent programme over the summer,” Agnelli told Tuttosport. “We know other teams have something more compared to us, but we can hold our own and challenge by giving 105 per cent.”
It will be a tough start to the season for Juventus, however, as they take on Parma, who completed the double over them in the last campaign.
That included a stunning 4-1 win at the Stadio Olimpico, Juventus’ temporary base. Later in the season, they also managed a 1-0 home victory.
Furthermore, Parma have not lost an opening day fixture in Serie A since 1992, when they were beaten by Atlanta, although until last season, they had put together a staggering 11 consecutive opening day draws.
However, if home advantage was ever to count, it could quite possibly on this occasion. Juventus have the proud record of having never lost on the opening day of the season when playing at their home ground.
Ex-Juventus man Amauri is expected to line-up for Parma against his former employers on Saturday.
Since joining the club at the start of last season, the striker has scored seven times – although in his latter days in Turin, he had not scored in over a year.
If Juventus are to make a challenge for silverware this season, this is a game they really should be looking to win.
Parma finished 12th in the last campaign, and despite being beaten twice by them last season, it is essential that they cast aside their hoodoo and pick up three points.
The game kicks off the opening Sunday of fixtures at 11.30am