Jovetic has been strongly linked with a move to Stamford Bridge amid speculation that owner Roman Abramovich was preparing to test the Serie A side’s resolve with a £20 million bid.
A statement from the Tuscan outfit now suggests that the Montenegro international, who scored 14 goals in 27 league games last season, will remain in Florence ahead of the new campaign.
It said: “In relation to the stories published in the press regarding Stevan Jovetic, Fiorentina owner Andrea Della Valle reiterates that the player is not on the market.”
The 22-year-old joined Fiorentina from Partizan in 2008 and still has four years to run on his contract whilst the Italian clubs’s declaration that he will be staying put leaves Chelsea having to cast their gaze elsewhere.
Abramovich is still trying to tie up a £35 million transfer of Porto striker Hulk as he seeks to replace Didier Drogba who left on a free transfer following the Champions League triumph last month.
The 25-year-old Brazilian international has already admitted his desire to join the Blues and hopes a deal can be concluded sooner rather than later.
“Chelsea are the current European champions and would please any player and I’m no exception,” Hulk told O Jogo. “I’d be happy if the transfer happened.”
“I’ll have the club in my heart no matter what happens this summer or in any other summer.”