Bookmakers gather for Olympics frenzy as Paddy Power report increase in activity on Team GB

After years of waiting, the London Olympics gets underway this week as bookmakers, including Paddy Power, offer free bets on the majority of events, including the Olympic football or 100m sprint.

There has already been some football to get people in the mood for competitive action, but the opening ceremony on Friday evening acts as the curtain raiser to the games.

There is definitely a special atmosphere in and around Stratford at the moment as athletes and fans from all over the world arrive for the most famous sporting event of all. The big question is though – can it live up the hype?

Well, the sun staying out would be a good start, but aside from the weather there are particular events that everyone is looking forward to.

Paddy Power will offer free bets worth £250/€250 to spend on any Olympics market, bet that the 100m sprint or the Olympic Football! – Any event of your choice. Exclusive to

The 100m sprint always attracts plenty of attention and with Usain Bolt in action, it is bound to be one of the most eye-catching events of the next few weeks.

In fact, track and field events are always going to be the main attraction. The 4×100 metre relay, the 400m, Triple Jump and more – when you think of the Olympic games, these are the scenes you picture.

One of Great Britain’s main hopes for a medal is competing in many of these of course. Jessica Ennis will be going for gold in the women’s heptathlon and she is sure to have the backing of a passionate home crowd. You then have the popular Mo Farah competing in a couple of long distance races as well.

There are plenty of other British hopefuls. Cycling and swimming were majorly successful for Team GB four years ago and with Chris Hoy, Bradley Wiggins, Mark Cavendish, Victoria Pendleton and Rebecca Adlington, they will be after plenty of medals once again.

All of this would be enough to get excited about on its own, but Tom Daley’s diving exploits haven’t even been mentioned yet! You then have football and tennis to enjoy as well as the smaller sports such as archery, volley ball and badminton which we will all be passionately following.

Overall, it should be a tremendous few weeks and one which London will hopefully look back on as an extremely proud time.

Let the games commence!


Tommy graduated from Sheffield University in 2009 with a Journalism degree and has worked in various professional industry posts including the football print media.