Excitement around Everton’s waterfront stadium peaked when the club confirmed that all 43 000 general season tickets sold out within 48 hours. A digital queue registered 150 000 unique users at launch, forcing early closure. Remaining seats are reserved for corporate hospitality, community schemes, and away allocation, ensuring full houses from day one. Chief Revenue Officer Richard Kenyon credited meticulous engagement: priority windows for Goodison holders came first, then long term waiting list members. Payment plans allow costs to spread over ten months, a move praised by supporter groups. Demand extends to premium offers. The 3 000 seat All Together Lounge for families filled in six hours, while the Dockside Club dining experience secured every former Goodison executive partner. The surge presents logistical challenges. Everton tripled ticketing staff to manage seat relocation and accessibility upgrades. A transport hub coordinates extra bus routes and cycle parking for 800 bikes. The stadium app staggers arrivals via entry slot notifications to ease turnstile congestion. Merchandise sales mirror the frenzy. Home shirts featuring the new stadium silhouette sold out in 20 minutes. Analysts predict match day revenue will double from Goodison levels, boosting transfer budgets. The sell out signals an energised fanbase ready to transform Bramley Moore Dock into one of the Premier League’s most atmospheric arenas.
