Manchester City and Puma have announced a two year extension to their kit partnership taking the agreement through summer 2029 and raising its annual value to a club record sixty five million pounds. The deal confirmed at a launch event in City’s brand hub on Deansgate keeps Puma as technical supplier for men women and academy teams and global distributor for lifestyle apparel. Chief executive Ferran Soriano called the renewal validation of the City Football Group model which offers Puma exposure across sister clubs on four continents. The contract includes sustainability clauses that require half of all replica shirts to be manufactured from recycled polyester by 2027 and mandate carbon offset logistics on transoceanic shipments.
Puma will also fund a boot innovation lab at the City Football Academy where players can test custom studs tuned to Etihad pitch profiles. A commemorative mashup jersey blending elements from past Kappa Umbro Nike and Puma eras was unveiled in a limited run of five thousand retailing at ninety pounds. Sports business analysts now rank City’s kit deal among the top four globally behind Real Madrid Manchester United and Barcelona. Fans welcomed the extension noting that Puma responded to supporter feedback after last year’s collar controversy by consulting the Cityzens voting panel on future designs.
Merchandising chiefs forecast record revenue in the first season of the new agreement helped by expected sales spikes around the expanded Club World Cup and an American pre season tour later this summer.
