A holographic launch on the Tyne showcased Adidas designs that blend modern performance fabric with motifs from the Entertainers era. The home kit keeps bold stripes but adds a subtle Tyne Bridge shadow across the torso. The away jersey revives the burgundy and navy palette from 1995, with a faint chevron recalling Malcolm Macdonald’s 1970s strip. Goalkeepers get a teal top with pixel mosaics saluting the North East’s tech scene. Sustainability drives production: each shirt uses recycled polyester, cutting carbon by 30 percent. Heat-pressed crests and laser-cut vents improve comfort, while seamless sleeves prevent chafing. Fans can add patches celebrating the Carabao Cup triumph. Midnight launches on 15 June will feature Bruno Guimarães and Jamaal Lascelles. Preorders surpassed last year within 12 hours, prompting Adidas to increase production. Retail chief Dale Aitchison predicts record-breaking merchandise revenue. The third kit, unveiled separately, features a gradient mint design symbolising the River Tyne’s tides and will debut in Kobe. Adidas employed 3D body-mapping to improve fit across diverse body types, part of an inclusivity initiative. Retail analysts forecast kit revenue could top 75 million pounds over 12 months, a buffer as the club balances UEFA cost-control rules with multi-front ambitions.
