Digital prankster Niko Omilana, whose satirical London Mayoral run pulled in millions of views, is trading guerilla street stunts for medieval mind games. The Evening Standard lists the 27 y/o content creator among confirmed participants, branding him the series “agent of chaos”.
Omilana told followers in a pre filming vlog that the castle setting “finally provides real stakes” beyond YouTube ad revenue. He aims to test whether his social engineering tricks, honed in public pranks, can manipulate celebrities who know cameras and contracts inside out.
Producers are both excited and wary. Leaked call sheets show extra security briefings on disruption protocols, a direct response to Omilana’s past infiltration of Downing Street press pens. Studio Lambert fears unscripted antics could jeopardise continuity, yet they also see viral potential.
Marketing impact is immediate. A teaser clip posted on BBC 3’s TikTok featuring Omilana winking at the cloaked Traitor statue clocked 1.4 million views in twelve hours, doubling early engagement for series 3 promos.
Traditional media is taking note. The Scottish Sun reports returning contestant adviser Diane Carson singled out Omilana as a threat, warning celebrities to “never underestimate someone who lives online 24/7.”
Whether Omilana’s trademark bravado will expose him early or carry him to the final vote is now the hottest debate among Traitors superfans. Either way, expect digital culture to collide with castle tradition in spectacular fashion.
